People · Strategy · Results
Your vision.
A real plan.
Let’s build it.
Build your business. Find your stride. Make your next big decision with a clear plan.
For founders, runners, student-athletes, and collegiate coaches. I connect the big picture to the practical steps that make progress possible.
Start with a free 20-minute fit conversation.
Choose the reason you’re here
Build a stronger foundation.
Make a bigger difference.
Business consulting for people building practices, useful products, and organizations with a purpose.
Launch your private practice.
Shape the offer, client experience, and operating systems behind the practice you want to run.
Explore private practice 02Scale your private practice.
Grow from solo to group, strengthen your team, and expand access without making you the bottleneck.
Explore practice scaling 03Turn an idea into a useful app.
Go from scattered workflows to a focused product, with AI used where it actually helps.
Explore ai & app development 04Scale without carrying it all.
Create repeatable workflows, clearer ownership, and a growth plan your team can execute.
Explore business growth 05Take your mission further.
Turn a successful local program into a model that can reach more people through partners, new channels, and stronger systems.
Explore nonprofit expansionFor runners, student-athletes & college coaches
Experience on the track.
Perspective for what’s next.
Seven years leading Division II men’s and women’s cross country and track & field. Three ways to put that experience to work.
Run with a plan. Find your stride.
Learn the basics, build consistency, and work toward a running goal with a coach who helps you put the pieces together.
Explore running coaching We’re exploring college athleticsFind your college—and your team.
Help your student-athlete find the right academic and athletic environment, prepare for conversations with coaches, and choose a school with clarity.
Explore student-athlete college fit I coach a college programRecruit with a clearer strategy.
Identify the talent your program needs and build a recruiting process your staff can sustain.
Explore college coach consultingExperience behind the coaching
Seven years leading collegiate runners.
Division II head coach · Men’s & women’s cross country and track & field
- 7
- years as head coach
- 30+
- All-Americans
- 140
- All-Conference athletes
- 9
- Conference Athletes of the Year
For nonprofits & mission-driven businesses
Your impact doesn’t have to stop
at your front door.
A program that works in one place can be the beginning of something much bigger. Let’s figure out the partnerships, delivery model, and capacity to take it further.
Explore nonprofit expansionMore possibilities.
partnershipsDigital
accessRepeatable
delivery
Strategy is better when you know how to build
I orchestrated the platform.
Every part had to connect.
Plot Twist HQ began with the real work of running people-focused organizations. I conceived and orchestrated it: defining the business vision, connecting the workflows, guiding AI-assisted development, and bringing the pieces into one working platform.
That is the perspective I bring to your project. I can help you see the whole system, make the decisions, and coordinate the path from idea to execution.
Explore the work behind the approach
Plot Twist HQConnected operationsOne vision. Many moving parts. Intentionally connected.
Explore the platformA practical way to work together
Clarity first.
Then, forward.
- 01 / CONNECT
Start with the real question.
A short fit conversation helps us understand your goal, the constraints, and what useful progress would look like.
- 02 / DEFINE
Agree on the work.
You receive a clear scope, deliverables, timeline, and investment. We decide who owns what before we begin.
- 03 / BUILD
Turn the plan into progress.
Work through decisions, review tangible deliverables, and leave with the tools and next steps to keep moving.
A few good questions
Before we begin.
Do you coach runners and help with college decisions too?
Yes. Running Coaching with Michael helps people build a running routine and work toward a goal. College Fit & Recruiting Readiness helps student-athletes and families explore academic and athletic options, prepare for coach conversations, and make thoughtful decisions. Each has its own scope and pricing; neither requires a business consulting package.
Can my teen work with you?
Yes, with a parent or guardian involved. An adult starts the inquiry, and we agree on the scope, participation, communication, and consent before coaching begins. Students help shape their own goals. Please do not submit a child’s name, date of birth, school records, or medical information in the public form.
Where should I start?
If you know the decision you need to make, choose a Clarity Session. If the project is still taking shape, request a free 20-minute fit conversation. We will discuss the goal, timing, and which kind of support makes sense.
Will you build the app, or only advise?
Both are available. The AI Product Blueprint defines the product and build plan. Hands-on development is quoted separately after scope, data needs, integrations, and acceptance criteria are understood.
Can a nonprofit or board hire you?
Yes. The Impact Expansion Lab is designed for nonprofit leadership. You can request a written proposal, a phased scope, or information for your procurement process before making a decision.
What happens after I inquire?
Michael reviews your goals and follows up by email to arrange a conversation. If there is a fit, you receive a written scope, timeline, and payment terms. Work begins after those are agreed.
Is ongoing support available?
Yes. Ongoing advisory, implementation, and Plot Twist Co. management support can be scoped around the work and level of involvement you need. They are separate from the fixed packages.
Is Plot Twist HQ included?
Consulting does not automatically include a software subscription or a management contract. If the platform fits your needs, its access, setup, and costs are discussed separately. You can also use the plan with your existing tools.
Your next chapter starts with a conversation